The Unapproved Cranbrook Metalsmithing Poster
Unapproved Metalsmithing Department Poster One in a series of eleven two sided posters for Cranbrook Academy of Art. Commissioned by Director Reed Kroloff. |
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In January 2008, I completed eleven posters for Cranbrook Academy of Art in twelve weeks. All of the originally submitted work was approved without hesitation. There was but one issue in the entire design process. The initial design direction I submitted for the Metalsmithing department was perceived to be too overtly sexual.
While this is completely understandable given the nature of the image above, it is somewhat funny if you look at the work in context. Obviously there is an attempt to encode a kind of charged sexuality within these posters. It would seem that my more overt attempts to construct a highly fetshized surface that is charged with sexual energy were better received. The strategy was to attempt to tap into a kind of corporeal energy and work that through a subconscious articulation.
The image above is the poster that was rejected. In such a massive project, with such a quick turnaround time, having to re-address one component is understandable.
Detail #1 One in a series of eleven two sided posters for Cranbrook Academy of Art. Commissioned by Director Reed Kroloff. |
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Detail #2 One in a series of eleven two sided posters for Cranbrook Academy of Art. Commissioned by Director Reed Kroloff. |
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© 2008. All illustration, typography, photography, design and rendering by Elliott Earls. All Rights Reserved.
